At two weeks from the start of the 51st Quebec Summer Games Finals of Montréal (July 17-25 2016), we are pleased to announce our participation in this major event during the month of July. The Café Liégeois products will be available to savour and purchase during the week of competition, and a sponsorship worth 5500$ will be offered to the teams of the Quebec Summer Games.
A major presence for Café Liégeois
The Café Liégeois team will be present at two distinct locations, one at Esplanade Sun Life at the Olympic Stadium and the other at the Claude-Robillard sports complex. The 2016 edition will be the first final of the Quebec Summer Games, which will have a location management rather than a centralized location comparable to the same model as the Pan Am Games and Olympic Games. Over 135 000 people are expected throughout all the sites. The spectators will have the chance to discover espressos, americanos and iced coffees during the weeklong competition.
5500$ sponsorship for the volunteer teams
On top of offering our products to the spectators, Café Liégeois is particularly proud to sponsor the volunteer teams of the Quebec Summer Games. The multi-sport event will bring together over 3000 volunteers, 3700 athletes from 19 regions around Québec alongside 400 officials governing 20 sports. All of the volunteers will benefit from our products during each of their early morning wakeups.
The future of Quebec sports in Montréal
The Quebec Summer Games final is the peak of sporting achievements for Quebec youth. It regroups the best minor athletes from all regions of Québec. The Finals take place in the winter every uneven year and every even year for the summer. The competition has directly touched over 3 million people since the creation of the games in 1970, throughout the Province. It’s a crucial step in the path of an athlete towards the summit of his or her sport. This also allows the youth of Quebec to stay active and motivate them, presenting the sport as a healthy lifestyle, synonym of pleasure!
Credit : Photos66.net
We’re awaiting you in great numbers to discover the Café Liégeois surprises and to experience our unique coffee stations.
A mix of flavors in a three-step recipe where caffeine flavors and vanilla meet a sweet taste of caramel. Those are the new ingredients gathered by Café Liégeois for a delicious and gourmet tasting.
This new recipe symbolizes the perfect association of a light sweet espresso, slightly sour at the same time. Add a pastry and you have the perfect mix to start your day on the right track.
Starting February 2016 in Canada, our "Caramel vanillé" will be the first of its kind, joining a new wide range of tastes from Café Liégeois.
After a first successful coffee partnership for the event “Lions de Cannes come to Montréal", the APCM and Café Liégeois agree on a partnership for the duration of the strategic breakfast series in 2016.
The Association of professionals in marketing and communication (APCM Network) is non-lucrative organization based in Montreal. It was born in 2005, with the fusion of Marketing Montreal Association (AMM) and the Publicity Club Montreal (PCM, founded in 1959). This makes it the oldest, as well as the youngest association in the industry of communication and marketing.
Strategic Breakfast with Café Liégeois :The APCM gives the tools to professionals in the sector to maximize their success and the growth of businesses evolving in this domain. The Strategic Breakfast allow to meet the one’s that are at the roots of success for businesses in Quebec. These administrators unveil their winning marketing strategies to a gathering of guests. These are participatory learning opportunities from cases that touch on different areas of marketing strategies. Participating at the Strategic Breakfast of APCM is giving your career a swing towards success! And obviously, savor a good Café Liégeois.
The date of this event and the location are to be determined shortly! The first reunion on February 5th will be dealing with “Repositioning and internalization of a brand: The case of Lise Watier.
Source : APCM