During the last event of this season (next one in September), the experts from the communications and marketing world were together around an APCM network through the Strategic Breakfast. Cynthia Savard Saucier, director of design at Shopify, delivered the final conference of the season.
Design beyond beautiful
Shopify is an e-commerce platform that allows individuals and businesses to create their own commerce online. Shopify is also a platform used by Café Liégeois to distribute all its products online. By pointing out the effects of poorly designed products and pages, the few exchanges have allowed us to define the importance of back-end and user experience design to have and actual impact on the targeted market.
The balance between design, the beautiful and a thought through interface for the user experience is the outcome of a well balanced cocktail that permits young and medium-sized organizations to grow and increase their online sales.
A return in September
By the 2016 school year, we are happy to confirm that we will be by the sides of APCM Strategic Breakfasts. Mid September, we will assist the conference of Patrick Gagné, partner and chef at Téo Taxi!
Hope to see you there!